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Business Planning

Senior management has wrestled with the issues and the Corporate Strategy is agreed on and documented. Now what?

How does senior management influence managers at lower levels to adopt and implement the strategic initiatives contained in the Corporate Strategy? Moreover, how does top management assure itself that the strategy is understood? How does top management assure that the lower level decision makers will be able to integrate the Corporate Strategy into their everyday operations? How can the gap between top level strategy and implementation in day-to-day operations be bridged?

Through expert Business Planning.

Business Planning is the process of creating and measuring "fits" between the Corporate Strategy and the way things are done. Broadly it may include:

  • Building an organization capable of carrying out the strategy.
  • Developing budgets that steer resources into those internal activities critical to success.
  • Motivating people in ways that induce them to pursue the target objectives energetically.
  • Creating a work environment conducive to successful strategy implementation.
  • Installing strategy supportive policies and procedures.
  • Developing information and reporting systems to track and monitor progress.
  • Exerting the internal leadership needed to drive implementation forward and keep improving how the strategy is being executed.
  • Providing enabling tools that allow cohesive implementation.

The role of the Business Planner is not to develop specific action plans, but to act as an enabler and catalyst. The Business Planner has a clear understanding of the Corporate Strategy but does not have the in-depth knowledge of specific situations as managers do. The Business Planner will provide the manager with the appropriate perspective and tools to develop business tactics that implement the corporate strategy.

This enabling-catalyst function serves another important purpose. By acting as a coach, Business Planners assist managers to internalize corporate strategies and objectives. When line managers have no ownership stake or personal commitment to a corporate strategic agenda they pay it lip service, make a few token implementation efforts and quickly get back to "business as usual", believing that the formal written plan concocted by senior management does not match their "real" management agenda. Business Planning engages the managers in developing lower level strategic and tactical plans congruent with organizational objectives in a manner such that they truly take ownership of the larger strategy.

Saudi Knowledge Gate Management Consultants have the necessary skills, situational understanding and commitment to the development of well functioning organizations to lead the Business Planning process.

We also understand that the process of developing a mission, setting objectives, forming a strategy, implementing and executing the strategic plan, and evaluating performance is more clear in its statement than in its execution. In reality the elements are not well defined or sequenced. However, Saudi Knowledge Gate’s Business Planning approach is flexible and accommodates the uncertainties inherent to change management.

The result is a smooth continuum between Corporate Strategy and its implementation. Business Planning is the flexible link that connects the plans of senior management to the line managers charged with implementing and executing the strategy.

 

 

 

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